We are regarded as one of the leading brand valuation firms in the US.

Representative projects have focused on:

Acquisitions.  We valued the tangible and intangible assets, including numerous brands, acquired in a $61 billion merger that resulted in the 5th largest consumer products company in the world.

Leveraged buy-outs.  We valued brands, trade names, trade secrets, and licensing agreements to assist management of an international clothing manufacturer with a $1.9 billion leveraged buy-out to take the company private.

Pre-acquisition analysis.  We provided a robust pre-acquisition valuation of top-selling auto care products brands and associated tangible and intangible assets for a New York-based private equity company.

Royalty rates and audit defense.  We performed a valuation and successful defense of royalty rates for a national retailer and marketer of well-known clothing and personal care products brands with more than 4,500 stores in the US. 

Restructurings/Reorganizations.  We valued major brand names of a global manufacturer of top-selling soaps.  The assignment was undertaken to support the firm’s potential placement of brand names into a separate legal entity.